There is a new type of business concept in Sweden and its called ACNE. ACNE stands for “Ambition to Create Novel Expressions”. This Swedish label is a multi-disciplinary company consisting of clothings, films, furniture design, architecture and their own world-class publication.
Their stores are designed in a very attractive manner somewhat recreating an artist’s studio. Everything in the acne store including the lights, tables, cabinets and racks were designed and made in Sweden and can be purchased by interested customers.
This is what I call maximizing opportunities to sell.
Another business that targets only women customers between 18-30 years old who’d like a change from sweet mixed drinks.
A Dutch wine for women Sophie & Sophie is rosé wine “refresher” sold in small bottles. A wine ‘refresher’ is made from a combination of wine, dealcoholized wine, and freshly pressed grape juice, which leaves a drink that tastes like semi-dry wine, but only contains 5.5% alcohol, and half the amount of calories in real wine.
The wine is sold in stylish little bottles, containing enough ‘wine’ for two glasses. Just enough to give the drinker a good feeling without the risk of getting too drunk. Time to introduce this in the wine of the month club.
Many businesses has started providing more niche services and products. Consider Pink Ladies, a great example of how a simple and common business concept can be reinvented and create uncontested market.
Pink Ladies, which has a women only policy on drivers and passengers, operates on a members’ only basis to avoid sex discrimination laws. Female customer feels so much safer when it is a woman driver and gives greater peace of mind and safety. The company even donates 10% of its profits to breast cancer research and has been endorsed by the personal safety charity The Suzy Lamplugh Trust.
There are many business can be reinvented to cater for special groups such as moving services, home remodelling businesses, and etc.
Most of you are familiar with fitness gym. How about gym to enhance brain development?
Consider Brain Gym, a worldwide network dedicated to enhancing living and learning through movement. Started by Dr. Paul Dennison and Gail E. Dennison, they produced an innovative new approach to learning called Educational Kinesiology (Edu-K), “learning through movement.” Brain Gym supports people of all abilities in making wide-ranging changes in their lives including improvement in concentration, memory, reading, writing, organizing, listening, physical coordination, and more.
Something I can see big potential everywhere around the world.
A handful of companies such as Sony, Microsoft and Nintendo have made huge amount of money through the sale of game consoles. With the launching of playstation 3, you can expect Sony to be making another round of big money.
Play Station 3 will be making its way to the shores of Malaysia this month. Time to sign some dealership agreement if you want to cash in on this.
Sometimes, a new invention might not be something that is entirely new. It can be an extension or a modification from existing product. The most important element in coming out with a new product from an existing product is to be sensitive to the needs of people.
Consider Maxiaids.com, a company that supplies talking watches. They have the largest selection of talking watches at low prices that caters for men, women and children. They even feature a talking watch that speaks in Spanish.
It is estimated there are at least 40 million blind people located around the world. The market for the blind is huge.
Recycling has never been easier. With an Ecopod in your home or office, you will change the way you recycle. If each household buys one, you can imagin the amount of Ecopods you can sell.
Many home owners spend huge amount of money to make their kitchen look good as well as functional. However, most kitchen designs caters for the women market. As more and more men spends more time in the kitchen, there is a growing demand for kitchen with a more masculine touch.
Consider Porsche Design kitchen. Only the most innovative materials of the highest quality are selected using the best in traditional craftsmanship combining with modern production technology.
About 80% of fire disasters happens at homes. So it is quite a scarry thought that most homes are not actually equipped with proper fire fighting equipment e.g. fire extingusihers. However, an inventor by the name of Peter Arnell in collaboration with one of the world’s finest manufacturers of fire extinguishers, Kidde, designed a new age fire extinguisher that looks like an appliance for the kitchen. Its called the HomeHero™.
HomeHero™ is operated with one hand and has easy-to-read instructions that face the user. The modern and elegant look of HomeHero’s™ products is designed to compliment any home décor which means potentially, there are thousands of homes that could use one of these.
