The next time you are thinking of starting your own brand of drinks, why not come up with something unique.
Consider a Singaporean company who came up with the concept of packaging the drinks with a unique concept such that every beverage has a generic design with no way of telling what flavour is contained in the can. Therefore, the consumers have no idea what flavour they bought until they drink it.
The drinks are are simply labelled as “Anything” which is carbonated that comes in six flavours and “Whatever” which is non-carbonated and is also made in six flavours.
A very interesting marketing concept indeed.
Website: www.anything.com.sg
Tags: Anything drink, Singaporean drink, Whatever drink
