There is a new type of business concept in Sweden and its called ACNE. ACNE stands for “Ambition to Create Novel Expressions”. This Swedish label is a multi-disciplinary company consisting of clothings, films, furniture design, architecture and their own world-class publication.
Their stores are designed in a very attractive manner somewhat recreating an artist’s studio. Everything in the acne store including the lights, tables, cabinets and racks were designed and made in Sweden and can be purchased by interested customers.
This is what I call maximizing opportunities to sell.
