It goes without saying, with a little imagination and willingness to break away from the norm, innovative ideas could be the end result.
A new drink called ‘unagi nobori,’ or ‘surging eel,’ made by Japan Tobacco Inc., was launched in Tokyo just two days ago. At US$1.30 a bottle, the fizzy, yellow-colored drink contains extracts from the head and bones of eel and five vitamins (A, B1, B2, D and E) contained in the fish.
Many Japanese believe eating eel boosts stamina in hot weather. It’s mainly for men who are exhausted by the summer’s heat. I guess Livita and Red Bull will have a new competition in town.
